Apply and pay before the March 14, 2025 and qualify for 10% discount | Course starts April 09-11, 2025- East London-EC Province
Format: In- Person
Course Overview
Take control of high-profile events for strategic reputational impact
This course covers event management from strategy and creative concept to execution, including director-level responsibilities.
You will learn to design meticulously planned events and execute them smoothly, including troubleshooting unexpected problems, handling media, facilitating proceedings and handling VIPs
Who should attend
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for professionals from all kinds of organisations who need to organise and direct smooth and professional events to achieve positive publicity, with both practical and management perspectives.
About this course
What to expect ?
This extended training format focuses intensively on a single set of competencies for three days. It is designed to develop practical and enduring expertise in one particular specialty.
Training format
This course comprises four modules each covering a set of key concepts and skills.
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
Workshop Expectations and Outcomes
After this course you will be able to:
¨ Create a rigorous event strategy using a 10-pillar framework
¨ Plan and prepare all aspects of event logistics and practicalities
¨ Manage the delivery of an event on the day
¨ Direct the execution of major events in a top-level supervisory role
¨ Prepare and host VIP visits and formal occasions
