Social Media Marketing

20 & 21 August 2025| Virtually

About the Course

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.

With our Social Media Marketing workshop, your participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success

The delegate will be capable of:

  • Conduct social research and derive actionable insights from research data with the help of AI Plan, execute, and measure a social media marketing strategy
  • Use AI to create engaging and converting content for social media platforms and apps
  • Promote social media content effectively on key platforms and social apps
  • Set up an effective Facebook Page and optimize Facebook platform features Manage Instagram and WhatsApp accounts effectively, and use these platforms to advertise a brand
  • Build a company presence on LinkedIn and recognize best practices for advertising on the platform
  • Set up YouTube and TikTok channels and use social video in marketing campaigns Plan and implement an effective social customer service strategy

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